Even the best ideas are just ideas unless they have excellent execution.
AYW Consulting provides marketing services from inception through application to help you drive results and deliver business objectives.


  • Sales and marketing strategy
  • “Big Idea” creative concept
  • Business plan review
  • Marketing plan development
  • Market landscape analysis
  • Organizational design
  • Process improvement


  • Concept Development
  • Branding
  • Advertising
  • Sales and Marketing materials
  • Web design
  • Infographics
  • Copywriting


  • Analytics
  • Digital ad management
  • Websites
  • Promotional products
  • Print production
  • Project Management
  • Video and photography
  • Marketing research


AYW Consulting was founded in 2013 in order to help companies effectively grow their business and speak to their customers in a relevant and compelling way. By providing seamless one-stop-shop marketing services and utilizing a network of resources, AYW Consulting allows clients without enough in-house marketing personnel or expertise to receive both high-level strategic marketing planning as well as tactical execution in the most efficient and cost-effective ways.

Alison Wang, founder of AYW Consulting, brings over 20 years of marketing and consulting experience. Many of her business challenges involved turnaround – taking a declining or fledgling business and transforming it into a thriving, growing business. Her skills includes brand positioning, sales and marketing strategy development, new product launches, marketing research, multimedia advertising, packaging design, e-commerce and website development, and event marketing. After many years on the client side, Alison now brings that unique experience and perspective as well as an entrepreneurial spirit to the agency side to help her clients achieve their business and creative objectives.

why ayw consulting ?

Because we get it.

We’ve been there. Short-staffed. Should’ve been done yesterday (or last year). Tight on budget. Sound familiar?

As a former corporate marketer, founder Alison Wang has been in your shoes. She has managed big brands and little brands, worked in mature businesses, small businesses, and startups. And she has worked with dozens of agencies, consultants, and contractors over her career. With over 20 years of experience on the client-side and agency-side, Alison understands your business challenges – internal and external.

More than just an agency or consultant.

AYW Consulting is a business partner and a provider of seamless marketing execution. Each client’s needs are unique, so we customize a solution for you and become an integral part of your organization to help you execute efficiently and effectively. And when you don’t have time to deal with multiple vendors, search for new providers, or hire more staff, AYW Consulting can be a resource to quickly fill in those gaps so you can focus on your business objectives.

what others say

Alison consulted for us for over 8 months and during a time of transition for our marketing team was a critical contributor. She co-led a company re-branding exercise and most importantly was the point person on the redesign and highly successful relaunch of our new website. I highly recommend Alison- she is great!

Duncan Young

CEO, Envision Experience

I’ve had the pleasure of working very closely with Alison over the past 3 years where she has consistently provided my department with immense value. She works as if she is truly part of our company, thinking about the entire business while delivering unbiased, experience-driven advice and impeccable execution. It’s rare to find the blend of strategic thinking, agility and flawless delivery that she and her team possess, and that I have come to trust on countless occasions. She will be an asset to any company that utilizes her consultancy.

Shervin Esfahani

Marketing Director, VAYA Pharma

It has been a pleasure getting to know Alison professionally and personally during my time at VAYA Pharma. Her support on a variety of fronts–from marketing material delivery to operations vendor management and strategic consulting–has been crucial to VAYA’s growth and success. Alison builds and strengthens relationships naturally and connects the dots quickly within situations , bringing her deep career experience to each scenario in a relevant and actionable way. I strongly recommend her to anyone needing marketing execution and insights.

Sam Hopkins

Customer and Marketing Insights Manager, VAYA Pharma

Alison was terrific to work with! She’s a thoughtful and competent marketer, and a details-oriented and demanding project manager, Alison is able to wrap her mind around all the moving parts in a complex organization and make solid recommendations about how to overcome the business challenges–what to do and where to start. She’s one of the best marketing consultants I’ve had the opportunity to work with, and I strongly recommend her.

Eric Ludwig

Chief Marketing Officer, Envision Experience

Alison provides incredible depth in the marketing arena by researching and planning how to spend your marketing dollars wisely. Once your marketing plan is in-place, she taps into a vast network of resources to reach your customer base. Whether your marketing budget is small or large, she makes the most of your advertising dollars through vibrant web design and internet ads, demographic-based print and radio campaigns, and striking marketing materials. She’s always available to provide counsel and competitive pricing to make your advertising ideas a reality.

Margaret Hunt

Controller, Horizon Vascular Specialists

As part of the CocoaVia team, I had the privilege to work with Alison Wang for three years. Alison is one of the hardest working professionals I have met. She has a very strong drive for results and a desire to always deliver very high quality work. She is a passionate marketer and puts herself 200% behind any brand if she truly believes in it. I had the opportunity to see this in action as she directly led the market launch of the CocoaVia brand and line extensions which delivered the sales forecast in year one of launch…no easy feat! Alison also cares deeply about the people that she works with and enjoys leading others/helping them grow. She is also dedicated to her own career development constantly challenging herself to take on stretch assignments at work. In addition, she stays connected in her field so as to be able to bring an external perspective to her work as well. She is a true asset to any organization, a pleasure to work with and I can’t wait to see all she will achieve in the years to come.

Aisling Zito

General Manager, MARS Symbioscience

We hired Alison to run Air Optix, our highest priority business in North America at a time of great growth and operational issues. She hit the ground running from the start, distinguishing herself as smart, brave, resourceful, and clear-minded. Her leadership and marketing talents helped the business get back on track, leading to exceptional growth for a number of years. Without reservation, I would recommend Alison to lead any business.

George Pastrana

VP Marketing, CIBA Vision

Alison jumped into a business that was reeling from out-of-stock issues caused by a manufacturing crisis. She calmly took the reins, while focusing on launching the next phase of the product – a differentiated product that would grow share and professional acceptance. Analytical, organized and a cross functional leader, Alison is excellent to work with. I recommend her without hesitation.

Tony Sommer

Marketing Director, CIBA Vision

I had the pleasure of working with Alison for 2 years at Nutricia, She was a great business partner for R&D, a committed and proven marketing professional, successfully helping co- build innovation pipelines to deliver category growth. Alison is self driven with an energetic and outgoing personality, easily connects the inside and outside worlds of business.

Ian Sullivan

Senior Project Manager, Nutricia North America

Alison is a very knowledgeable marketer and was a fantastic manager! She is organized, efficient, extremely competent, and had an excellent rapport with everyone. Alison exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in her ability to motivate a team to care about its project and be invested in the project’s success

Sunnia Gull

Brand Manager, CIBA Vision



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